voco Dubai Review: Panoramic Rooms, Location & Dining

Imagine this: You wake up, and instead of a wall in front of you, you see the entire city of Dubai pulsing with life far below. This is voco Dubai, a 51-story skyscraper located on the city’s main artery, Sheikh Zayed Road. Having swapped the Nassima Royal Hotel sign for the banner of the international IHG chain, it has become synonymous with smart luxury for those in Dubai on business or in search of unforgettable experiences. Every room boasts panoramic windows, the hotel enjoys a strategic location next to the World Trade Center and the financial district, and there’s even a Michelin-starred restaurant right in the building... Sounds enticing. But is this hotel the right fit for you? Let’s take a look without any promotional fluff.

^{^{Image from}}

The heart of the city: Location and atmosphere

Living on Sheikh Zayed Road in the Trade Centre area is more than just having a convenient address. It means being at the epicenter of a business whirlwind. Picture this: You step out of the lobby, and you’re immediately swept up by the flow—the gleam of glass office-facade buildings, the hum of luxury cars, the energy of people in business attire hurrying to meetings at the World Trade Center. Everything here speaks of business, ambition, and success. By day, the area buzzes with activity; by night, it lights up with thousands of glowing lights, inviting you to explore its many establishments. It’s the perfect location for anyone who has come to conquer Dubai. The Dubai World Trade Centre (DWTC) exhibition center and the Dubai International Financial Centre (DIFC) are located in close proximity. Thanks to its location near a metro station, the entire city is at your fingertips.

Important note: noise from the metropolis: The hotel is situated on one of Dubai’s busiest thoroughfares. Although the high-quality panoramic windows provide excellent sound insulation, if you are a light sleeper, request a room on a higher floor with windows that do not face the highway when booking. This will ensure maximum comfort.

How close are you to everything that matters? See for yourself:

Dubai Airport (DXB): Just 10–20 minutes by taxi or about 18 minutes by metro.
Burj Khalifa and Dubai Mall: 10–15 minutes by taxi or just 6 minutes by metro.
Dubai Marina / JBR area: 20–30 minutes by taxi or about 25 minutes by metro.
Old Town (Deira): 15–25 minutes by taxi.

Tip: The world trade centre metro station (Red Line) is just a 3–5 minute walk from the hotel. It is your key to fast and affordable travel around the city without traffic, from the airport to the most distant districts.

Rooms with a view of your dreams: From stylish standard rooms to luxurious suites

^{^{Image from}}

The hotel has 471 rooms, and the main star in each of them is not the bed or the TV, but Dubai itself. That very floor-to-ceiling panorama that all reviews mention truly changes everything. It turns the room into a personal observation deck where morning coffee is enjoyed against the backdrop of the waking city, and evening relaxation takes place accompanied by millions of lights. This is the kind of "wow effect" that never gets old.

What types of rooms are available?

Superior / Deluxe (38–41 m²): An ideal choice for couples or solo travelers. Spacious, stylish, with a comfortable bed, a work area, and everything needed for comfort.
Club Room (38–41 m²): The same size, but with greater privileges. Located on the upper floors, these rooms provide access to the exclusive Club Lounge, where breakfasts and evening drinks are served. An excellent choice for those who value additional services.
One Bedroom Suite (from 61 m²): For those who need more space. A separate living room and bedroom make this suite a great option for families or extended business trips.
Premier Suite (from 80 m²): The pinnacle of comfort. Corner panoramic views, a spacious living room, and a sense of exclusivity for the most discerning guests.

As for the amenities, everything here is thoughtfully designed for your comfort:

Amenities: Free high-speed Wi-Fi and a large 55-inch Smart TV for work and leisure.
Bathroom: The real dilemma: take an invigorating tropical shower or relax in a full-sized bathtub? You’ll find both here. To enhance your experience, high-quality, eco-friendly Aveda toiletries are provided in convenient full-size dispensers.
Little touches that matter: Of course, the room comes equipped with a tea station, an iron, and an ironing board, so you’re always fully prepared.

A gastronomic experience: from breakfast to Michelin stars

voco Dubai offers a wide range of options for foodies and connoisseurs of fine dining.

Celsius Restaurant: The heart of the hotel’s culinary scene, where breakfasts, lunches, and dinners are served. The buffet-style format offers an impressive selection of international dishes, and the atmosphere is stylish yet approachable—perfect for starting your day or grabbing a quick bite after business meetings.
Windows Bar & Lounge (49th floor): If you’re staying at voco, not stopping by here would be a real missed opportunity. This classic panoramic bar features expertly crafted cocktails and a mesmerizing view of night-time Dubai bathed in lights. It’s the ideal spot to wrap up a busy workday or kick off your evening before heading into the city. The ambiance is elegant yet unpretentious.
Tresind: This isn’t just dinner—it’s a gastronomic spectacle. Tresind breaks stereotypes about Indian cuisine, transforming traditional recipes into culinary masterpieces with elements of molecular gastronomy and theatrical presentation. A place that is an attraction in its own right.

A touch of Michelin stars: The hotel building houses the AVATARA restaurant, featured in the prestigious Michelin Dubai guide. This makes voco Dubai a magnet for fine-dining enthusiasts from around the world and elevates its gastronomic status to a new level.

An oasis in the Metropolis: Pool, SPA, and wellness

After a busy day in the city, the hotel offers several ways to relax and recharge.

^{Image from}

Pool on the terrace: An astonishing contrast: you lie on a sun lounger by the cool water, while just a few meters below you the bustling Sheikh Zayed Road roars with traffic, and all around you rises a forest of skyscrapers. This place is less about sporty swimming and more about meditative relaxation—a chance to “disconnect” from the city without leaving its heart. There is, of course, a bar with drinks nearby.
Spa Zen: Located on the dizzying 51st floor, the spa center offers a wide range of facial and body treatments. It’s the perfect place to rejuvenate and take in the city from a new vantage point.
Fitness center: For those who don’t skip their workouts even when traveling, there is a modern, well-equipped gym with cardio and strength-training equipment.

Service and atmosphere: What creates the mood at voco

Level of service: Consistently high ratings on leading platforms (8.3/10 on Booking.com, 4.5/5 on TripAdvisor) confirm compliance with IHG’s high standards. Guests frequently highlight the professionalism, friendliness, and responsiveness of the front desk staff and concierge. Management actively engages with guest feedback, reflecting a strong commitment to customer focus.
In-house atmosphere: The lobby and common areas embody the hotel’s concept: a stylish and dynamic business “hive.” Modern design, panoramic elevators, and well-thought-out zoning create the feel of a cosmopolitan space that never sleeps—just like Dubai itself.
Digital comfort: Guests enjoy free high-speed Wi-Fi throughout the property. Rooms are equipped with modern 55-inch Smart TVs with access to streaming services, allowing you to relax comfortably after a busy day.

Who is Voco Dubai perfect for? (And who should look for an alternative?)

This section will help you make an informed decision. Voco Dubai is a superb hotel, but like any other, it is best suited to certain types of travelers.

You’ll definitely enjoy your stay here if you are:

A business traveler or trade show attendee. The hotel’s proximity to DWTC and DIFC, along with its 21 meeting rooms, make it an ideal choice.
Active traveler (couples or solo). You plan to get around the city a lot, visiting malls and attractions. A central location with a metro right nearby is your main advantage.
“Bleisure” traveler. You’ve come on a business trip but want to set aside a couple of days for leisure. voco Dubai offers the perfect balance: everything you need for work and everything you need for relaxation.
Panorama and urban-style enthusiast. If it’s important to you to wake up with a view of skyscrapers and feel the pulse of the metropolis, you’ll be thrilled.

You might want to consider other options if you are:

A family with young children looking for a resort-style getaway. The hotel does not have a dedicated kids’ club or large play areas. For a full-fledged family vacation with a focus on children’s entertainment, resort hotels are a better choice.
Beach vacation lover. If your main goal is to spend every day at the beach, daily taxi rides (15–20 minutes to the nearest Kite Beach) may feel tiring.
Looking for peace and seclusion. Being located on the city’s busiest street is more of a plus for active tourists than for those who dream of a quiet getaway away from the hustle and bustle.

Planning your trip: Useful tips and life hacks

Inspired and ready to book? Here are a few practical tips that will make your stay even more comfortable.

Booking and budget

Prices: Room rates vary significantly depending on the season. In the low season (summer), you can find deals starting from ₽12,000 per night, while in the high season (winter) the price may rise to ₽30,000 or more.
Additional fees: Keep in mind that taxes will be added to the room rate (service charge 10%, municipal tax 7%, VAT 5%) and a tourist tax (20 AED per room per night).
Deposit: Upon check-in, the hotel will place a security deposit of 300 AED per night on your card. The amount will be released after you check out.

Prices and fees are current at the time of writing but are subject to change. We recommend verifying the exact information on the hotel’s official website before booking.

Loyalty program

Budget tip: IHG one rewards: Be sure to sign up for the free IHG One Rewards loyalty program before booking. Even a basic membership status can give you nice perks, such as late check-out or access to special member rates. It’s free, yet it enhances the value of your stay.

Meals

Bed and breakfast (BB): The most optimal option. You enjoy an excellent breakfast at the hotel, and you can have lunch and dinner at any restaurant in the city, exploring its culinary diversity.
Half board (HB): Can be advantageous if you plan to spend your evenings at the hotel. When booking, confirm whether drinks are included in the dinner price (they usually are not).

Will voco Dubai be your ideal choice?

Ultimately, voco Dubai is less a hotel and more a key to the very heart of business Dubai. It doesn’t just let you observe the megacity’s rhythm from your window—it lets you become part of it, dive headfirst into its vibrant energy while always having a stylish and comfortable haven at hand for rest and relaxation. And one evening, as you sit with a cocktail in the bar on the 49th floor, watching the endless Sheikh Zayed Road pulse with lights beneath you, you’ll likely find yourself thinking that this is exactly the Dubai you’ve always wanted to experience.