A guide for exhibition participants:
How a Hotel Embedded Within the Exhibition Center Saves Your Energy, Time, and Peace of Mind. An exhibition in Dubai. Your legs are throbbing after a full day at the booth, your mind is swirling with a kaleidoscope of meetings, and ahead lies a dinner with partners. In such a marathon, a hotel is far more than just a place to sleep. It’s your pit stop, your headquarters, and your haven of tranquility in the heart of a business storm. And Novotel World Trade Centre understands this better than anyone else. It doesn’t merely stand next to the exhibition center—it’s literally embedded within it, saving you your most precious resources: irreplaceable minutes and dwindling energy. In this guide, we’ll explore how every detail of the hotel works to support your success—from its unique location, which lets you forget about traffic jams, to amenities designed for the perfect balance between intense work and complete relaxation.
A strategic advantage: A location that saves time and energy
Two minutes from the deal: your personal teleport device
Imagine this: outside, the asphalt is melting under the scorching sun, colleagues from other hotels are nervously hunting for an available taxi, and you... you’re leisurely sipping coffee in the lobby just 10 minutes before your meeting begins. The secret? A covered, air-conditioned passage that connects the hotel directly to the pavilions of the Dubai World Trade Centre (DWTC). This isn’t just a corridor. It’s your personal teleport device, whisking you from the hotel’s cool comfort straight into the heart of the action, bypassing the heat, the hustle, and the stress. The walk to the booth transforms from a trial into a pleasant two-minute stroll, giving you time to mentally prepare for crucial negotiations.
Speed and flexibility: Just a couple of minutes’ leisurely walk—and you’re at the main halls, Sheikh Rashid and Maktoum. This convenience is priceless: you can quickly pop back to your room between meetings to freshen up, grab forgotten business cards, or simply catch your breath in quiet solitude before the next round of negotiations.
A transportation hub right on your doorstep
But Novotel’s advantages don’t stop at the doorstep of the exhibition center. Stepping out of the hotel, you find yourself right at the entrance to the "World Trade Centre" metro station—the vital artery of the red line. This means all of Dubai is literally at your fingertips, without a single traffic jam. Need to get to a meeting in the Financial Centre (DIFC)? Just a couple of stops away. Want to unwind in the evening at Dubai Mall or at the base of the Burj Khalifa? A direct line will whisk you there in mere minutes.
From the airport without traffic: Forget about expensive taxis during rush hour. The direct metro line will take you from Terminal 1 or 3 of DXB airport straight to the hotel in approximately 25 minutes. This is the fastest and most reliable way to start your business trip in Dubai without unnecessary stress.
Space for work and relaxation
Rooms designed for productivity
After a day filled with meetings and negotiations, a room at Novotel is your personal sanctuary for recharging. Everything here is thoughtfully designed to help you work efficiently and truly unwind. Need to quickly finish a presentation? You’ll find not just a desk, but a fully-fledged workstation complete with a comfortable chair that keeps your back relaxed even after an hour of work. The Wi-Fi never drops out at the most crucial moment of a video call. And in the morning, you won’t have to wait for room service—your own personal coffee machine ensures a revitalizing cup of coffee to kickstart your day. Most importantly, there’s peace and quiet. Thanks to excellent soundproofing, you can get a good night’s sleep even when the hotel is bustling with guests.
Infrastructure for business and meetings
The hotel offers a comprehensive business infrastructure to handle any professional task. At your disposal is a state-of-the-art business center where you can print, scan, or send important documents. And if you need to hold a private meeting with partners or discuss contract details in a confidential setting, you can book one of the hotel’s conference rooms without leaving the premises.
Always connected: The 24-hour business center is a real lifesaver. Need to urgently print a presentation late at night or hold an unscheduled meeting early in the morning? All the necessary equipment and facilities are at your disposal around the clock, giving you complete control over the situation.
Novotel or Ibis? Making the right choice in one complex
Since Novotel and Ibis share the same building, you have the unique opportunity to choose your desired level of comfort without compromising on the most important factor—location. It’s a simple choice, depending on your plans and budget. Choose Novotel (4*) if the hotel is more than just a place to sleep for you. If you need a comfortable space to work in your room, plan to meet partners in the lobby or restaurant, and value a full range of services, including round-the-clock room service to help you recharge. Choose Ibis (3*) if you’re a true pragmatist. If your plan is to arrive at the hotel late in the evening, crash onto a comfortable bed, and then head straight back into the fray at the exhibition in the morning. If your main goal is to secure that perfect location at the most reasonable price, freeing up your budget for other priorities.
Who’s it for?: If your trip involves meetings at the hotel, and room comfort is essential for recharging after intense negotiations—Novotel is your choice. If you’ll only be using your room for sleeping and want to allocate your budget toward other priorities, Ibis, located in the same building, offers the best value for money and location.
Recharging after the exhibition: Gastronomy and relaxation
Evening scenarios: from business dinners to rooftop cocktails
- Entre-Nous: This restaurant operates as a buffet during the morning and afternoon, offering straightforward international cuisine—an ideal choice for a quick and satisfying meal when you don’t have time for lengthy deliberations.
- Blue Bar: Drop by in the evening. Soft lighting, comfortable armchairs, and the gentle hum of business conversations create the perfect ambiance for calmly discussing the day’s outcomes with a colleague or holding an informal meeting with a partner over a glass of wine.
- Chills Pool Bar: If your soul craves fresh air and relaxation, this rooftop poolside bar offers light snacks and refreshing drinks under Dubai’s starry sky. The ultimate spot to unwind and escape from work-related thoughts.
Fitness and recovery
After a long day on your feet, nothing beats recharging your batteries. At your service is a rooftop outdoor pool—a true urban oasis where you can unwind and escape the hustle and bustle. A well-equipped fitness center will help you stay in shape even with a busy schedule.
Evening view from the rooftop: Be sure to visit the pool at sunset to enjoy the breathtaking view of the shimmering skyscrapers along Sheikh Zayed Road. It’s the perfect spot to quietly reflect on the day’s events. To avoid the crowds, come here later in the evening, after the exhibition pavilions have closed.
Planning your trip: Practical tips for DWTC guests
How to book a room at the best price
The key to a profitable booking is planning. We strongly recommend reserving your room several months before your trip, especially if your dates coincide with major international exhibitions such as GITEX, Arab Health, or Gulfood. During these periods, demand for hotels within walking distance of DWTC is at its peak.
Beware of peak dates!: During flagship exhibitions, room rates at Novotel World Trade Centre can soar by 3 to 5 times, and rooms often become fully booked six months in advance. Early booking is your primary tool for saving money and ensuring a spot right in the heart of Dubai's business district.
What to consider when planning your trip budget
Accommodation costs at the hotel vary significantly depending on the season and the exhibition calendar. Additionally, when calculating your budget, be sure to factor in the mandatory tourist tax, the "Tourism Dirham Fee." This is a fixed fee charged per room per night of stay. For four-star hotels like Novotel, it currently stands at 15 AED per room per night. Although this rate has remained stable for quite some time, it’s still a good idea to verify the most up-to-date information before your trip, but you can generally rely on this figure as a guideline.
Important note: Prices are provided for reference only and may vary significantly. Always check the current rates on the hotel’s official website or through booking aggregators for your specific dates.
Dress code and useful little things to pack
To ensure your trip goes smoothly, make sure your suitcase contains everything you need:
- Business suit: Essential for work at the exhibition and formal meetings.
- Smart-casual attire: Suitable for evening outings to restaurants and informal socializing.
- Swimwear: Don’t forget your swimming trunks or swimsuit for relaxing by the pool.
- Plug adapter: The UAE uses British-style outlets (Type G) with three rectangular pins.
An investment in your productivity
Ultimately, choosing Novotel World Trade Centre isn’t about saving money or indulging in luxury. It’s about practicality. By selecting this hotel, you’re investing in the most valuable asset at the exhibition: an extra hour of sleep, peace of mind before an important meeting, and energy for evening networking. You’ll free yourself from all the hassle and stress of transportation, allowing you to channel 100% of your energy into exactly what brought you here—your business. So on your next trip to Dubai, just do yourself a favor: eliminate unnecessary stress. Your key advantage is already waiting for you, just a two-minute walk from your booth.
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