We’ve got all the details on the iconic bakery from Borough Market—what you absolutely must try, how much it costs, and how to plan the perfect visit. Imagine this: you’re weaving through the glittering maze of Mall of the Emirates, passing boutiques filled with the scents of expensive perfume and leather, when suddenly you catch a completely different aroma—a warm, sweet, mind-blowing fragrance of fresh pastries and vanilla. It’s no mirage. It’s a small yet incredibly persistent slice of London, teleported right into the heart of Dubai. Bread Ahead, a legend from the famous Borough Market, has opened its outpost here, and its main weapon is irresistibly fluffy, cream-filled donuts that draw queues of sheikhs, tourists, and expats alike. This guide will tell you how to get the most out of your visit, ensure you don’t miss the highlights, and understand why what seems like an ordinary donut can become a true gastronomic event.
Why here?: The location at Mall of the Emirates is a brilliant move. Situated in one of the city’s major hubs for tourists and shopping enthusiasts, the bakery is always buzzing with life. Be prepared for a lively atmosphere, but rest assured: to stand out among hundreds of competitors, the quality here must be impeccable. And it is as follows.
A slice of London in Dubai: Design and atmosphere at Bread Ahead
An interior you'll want to photograph
Behind the glass facade of Bread Ahead lies a world that sharply contrasts with the hustle and bustle of the mall. The air here is filled with tranquility and the aroma of coffee. The signature soft blue color, reminiscent of a clear London sky after rain, blends seamlessly with warm natural wood and an intricate mosaic floor that makes the sound of heels so pleasant. This isn't just a café; it's a true island of European charm, a place you'll want to escape to from the glitz and noise. The space is organized in an open-plan layout, creating a sense of lightness. There are secluded tables for two, spots for small groups, and cozy soft armchairs. During the day, the room is bathed in natural light, perfect for photos, while in the evening, warm lighting creates an intimate and relaxed atmosphere.

The heart of the bakery: The main attraction here is the open display case with desserts and the barista's workstation. Don't hesitate to come closer: it not only helps you choose a dessert but also showcases the freshness of the products, something they're truly proud of.
What you must try at Bread Ahead?
The star of the menu—legendary donuts
The primary reason people flock here is for the donuts. And yes, they have the power to completely transform your perception of this dessert. Imagine a tender, slightly springy dough dusted with the finest powdered sugar. You take a bite, and it yields with a soft sigh, releasing a cloud of silky cream—whether it’s salted caramel with crunchy honeycomb, vibrant lemon curd, or velvety chocolate. This isn’t just sweetness; it’s a textural adventure.

It's not all about donuts
While donuts are undoubtedly the stars, Bread Ahead’s menu has plenty more surprises in store. Be sure to check out:
- Banana Bread: Many guests without exaggeration call it “the best ever.” The secret lies in its incredibly moist, dense texture and deep, caramelized banana flavor that lingers in every bite.
- Croissants: Perfectly flaky, crispy on the outside and airy on the inside. This French classic truly makes any morning feel bright.
- Pizza: An unexpected hit on the bakery’s menu. Here, you’ll find generous, fragrant slices of pizza made on thin crust with high-quality, juicy toppings. A great option for a heartier snack.
- Coffee: The local coffee is the perfect companion to sweet pastries. It’s strong and aromatic enough to balance the sweetness of the donut, yet it doesn’t steal all the attention. Your cappuccino will have a thick foam, and the espresso will be rich.
Pricing
Bread Ahead positions itself in the premium segment. A signature donut will cost you approximately 23–27 dirhams, while a cup of cappuccino will set you back 20–22 dirhams. Most guests agree that the unique taste and quality of the flagship products fully justify the price.
For reference: at the time of preparing this guide, the signature donut cost 23–27 dirhams, and a cup of cappuccino was priced at 20–22 dirhams. We recommend checking current prices on-site.
What to watch out for on the bill: Bread Ahead is not a place for a budget snack. Prices here are above average. The unique donuts are worth every dirham, but keep in mind that drinks are also not cheap, and you should factor that into your visit budget.
Service that stays with you
What pleasantly surprises amid the mall's constant rush is the service. Here, you won't find tired faces or rehearsed phrases. The staff seems genuinely passionate about their desserts: they'll enthusiastically explain the difference between the fillings in the 'Crème brûlée' and 'Pistachio' donuts, and patiently help you choose exactly the donut you're craving today. Service is quick yet unhurried, creating the feeling that you're truly welcome here.
Walk-in policy: You can't reserve a table in advance at the bakery; it operates on a walk-in basis. This makes it convenient for spontaneous visits during shopping.
During peak hours, there may be a short queue, but thanks to the fast service, waiting is rarely long.
Planning your visit to Bread Ahead: A practical guide
How to find the bakery
Getting to the bakery is very easy, as it’s located in one of Dubai’s most accessible shopping malls.
- Getting to the mall: The most convenient option is the metro. Exit at Mall of the Emirates station (Red Line) and follow the covered, air-conditioned walkway directly into the mall. You can also take a taxi or drive your own car and park it in the mall’s multi-level parking lot.
- Where to find it inside the mall: Bread Ahead is located on the first floor. To avoid getting lost in the vast space, use the interactive maps and signs inside the shopping center.
Tips for a perfect visit
To ensure your visit goes smoothly, keep a few details in mind. The best time for a relaxed coffee and donut is weekday mornings (around noon), before the shopping crowds hit the mall. Don’t worry about the dress code—casual attire is perfectly fine here, so feel free to wear comfortable clothes suitable for strolling through the shops. Families with children are also welcome: the atmosphere is very friendly, and high chairs are available for the little ones. And yes, free Wi-Fi will let you instantly share photos of your dessert on social media without using a single megabyte of roaming data.
- Important to know: Smoking (including e-cigarettes) and bringing pets are prohibited throughout the entire Mall of the Emirates.

Our verdict: Is the hunt for doughnuts worth it?
Absolutely—yes. Visiting Bread Ahead isn’t just about buying a dessert; it’s about indulging in pure, concentrated pleasure.
- You should definitely come here if you:
- Are on the lookout for that authentic taste of London-style doughnuts.
- Appreciate desserts of the highest quality and are willing to pay for them.
- Love the stylish, photogenic atmosphere of European cafés.
- You might want to look elsewhere if:
- Your snack budget is strictly limited.
- You’re seeking absolute quiet and solitude on a weekend day.
- You need a wide selection of hot vegetarian dishes (the menu isn’t particularly extensive in this regard).
Key takeaway: Bread Ahead at Mall of the Emirates offers you the chance to experience a slice of gastronomic London without leaving Dubai. If you value legendary desserts and are prepared to pay for impeccable quality, this experience will certainly not disappoint you.
So next time the glittering storefronts of Mall of the Emirates start to tire you out, just follow your nose. It’ll lead you to the blue sign, behind which awaits the ultimate remedy for fatigue—the perfect London-style doughnut. It might just be the best thing you “buy” all day.
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