Palm West Beach promenade has long since transformed into a runway for Dubai’s beach life: here, on the golden sands, a daily parade of stylish venues unfolds, each vying for the attention of a discerning audience. Among this vibrant lineup stands out one club that has chosen to tap into nostalgia for another continent, transporting its guests thousands of kilometers away—to sunny Miami. Its name is The 305. Here, on the shores of the Persian Gulf, the aesthetics and vibe of legendary South Beach come alive. Pastel hues, a laid-back atmosphere, and Art Deco elements create a striking contrast with the futuristic skyscrapers of Dubai Marina, visible on the horizon. The 305 is a conceptual space where every detail contributes to crafting a unique mood. Forget those glossy Instagram feed photos. In this guide, we’ll take a peek behind the scenes at The 305, giving you the full picture: from actual menu prices and cocktail quality to those very subtle nuances that are usually left out of promotional brochures. Our goal is to help you decide whether this slice of Miami is worth your time and dirhams.
Concept and atmosphere: Welcome to Dubai’s Miami
The entire concept of The 305 is built around one bold idea: to make you forget you’re in Dubai and transport you into the atmosphere of “the city of magic”—Miami. The name—telephone code 305—is the first hint. The rest is a deliberate rejection of ostentatious gold in favor of a light, carefree chic that permeates everything here, from the soundtrack to the color of the sun loungers. The main focus here is on visuals. The 305 is a space designed as the perfect open-air photo studio. Its signature "sherbet" palette, dominated by pink, Art Deco references, and dozens of carefully thought-out details turn every corner into a ready-made backdrop for stories. Here, "Instagrammability" isn't a pleasant addition—it's the very foundation upon which everything is built.
This place is ideal for those who appreciate aesthetics, love creating beautiful content, and seek an informal yet stylish atmosphere for daytime relaxation. If you want to feel like a character in an American summer vacation movie, sipping a cocktail poolside to the sound of gentle DJ sets—this is the place for you.
Club zones: Beach, pool, and restaurant
The club's space is thoughtfully divided into three main zones, each offering its own unique relaxation experience while contributing to the overall ambiance.
Beach with a view of Dubai Marina
A private beach area with snow-white sand—this is a classic feature of Palm West Beach. Here, on the soft sun loungers, you can lazily bask in the sun, listening to the sound of the waves and watching as the glass wall of Dubai Marina skyscrapers rises on the horizon—a contrast that makes this place truly unique. On-beach service allows you to order drinks and food without ever having to leave your relaxation spot.
The infinity pool: the ultimate photo zone
But the main magnet for all guests and the epicenter of photo sessions is, of course, the infinity pool. Its edges seem to dissolve into the horizon line, creating that very optical illusion for which people come here: the sensation that you're swimming straight toward the famous skyscrapers. It's here that those postcard-perfect shots, for which The 305 is so renowned, are taken.
Attention: pool conditions: Planning to spend a day by the pool? It's important to know that some guests have reported issues with its condition, such as missing tiles. We recommend exercising caution when entering and exiting the water.
Restaurant and lounge bar
The open restaurant area is designed to be the perfect spot for a leisurely lunch or a romantic sunset dinner. The atmosphere here is described as "laid-back dining"—a relaxed meal without a strict dress code, where everything encourages you to lose track of time: the gentle breeze from the bay, the subtle soundtrack, and the view of the water transform an ordinary meal into a moment of pure hedonism.
Flavors and rhythms of Miami: menu and entertainment
Menu: what to try?
The menu here is a logical extension of the concept: a juicy, vibrant, and straightforward mix of hits from American and Latin American cuisine. Don’t expect complex gastronomic experiments—instead, look forward to enjoying perfectly crafted burgers, authentically made pizzas, or refreshing salads that pair so beautifully with a beach vacation. Special attention is given to tailored options: there are selections for vegetarians, vegans, and those following a gluten-free diet.
| Category | Item | Approximate Cost (AED) |
|---|---|---|
| Beverages | Water (0.5 l) | 15 - 25 |
| Coffee (cappuccino) | 22 - 30 | |
| Main Courses | Pizza (Margarita) | 70 - 95 |
| Burger | 85 - 110 | |
| Cocktails | Signature Cocktail | 60 - 90 |
Prices are subject to change. We recommend verifying the current prices in the menu upon your visit.
Tip: check your bill: The food here is usually delightful, but the bill isn't always. Some guests have complained about annoying mistakes or unexpected markups. Our simple advice: before you pull out your card, take a minute to carefully review the final amount. This can save you from unpleasant surprises and a ruined mood.
Music and events
You simply can’t imagine the atmosphere of Miami without the right soundtrack. At The 305, DJs are responsible for the musical backdrop, whose sets resonate both during the day and at sunset, creating a light and festive ambiance. In addition, the club features a calendar of regular events that attract diverse audiences:
- Viva La Chicas (Ladies’ Night): A special offer for ladies every Thursday.
- Seafood Mondays: Mondays dedicated to fresh seafood.
- La Familia Sundays: A family-friendly Sunday format with barbecue and entertainment for children.
Remember that beach life is as unpredictable as the weather. Before heading to a specific event, check the club’s Instagram page—there you’ll always find the most up-to-date information on the schedule.
How to plan the perfect visit to The 305
Best time to visit
To fully enjoy the atmosphere and capture the best photos, arrive in the afternoon. This way, you’ll catch the vibrant daylight, perfect for poolside shots, and then watch the sun set, admiring Dubai’s iconic sunset against the backdrop of skyscrapers.
Prices and reservations
We recommend booking sun loungers or restaurant tables in advance, especially if you’re planning a visit on weekends (Friday, Saturday, Sunday), when the club is at its busiest.
Dress code and club rules
The club enforces a Casual Beach Wear dress code—elegant beach attire. To avoid any unpleasant surprises upon entry, keep these key rules in mind:
- Bringing your own food and drinks is prohibited.
- Glass containers and alcohol are not allowed on the premises.
- The use of drones and professional photo/video equipment is not permitted.
Infrastructure: important nuances
Important nuance: infrastructure: When planning your visit, please note that the club has limited amenities. According to guest reviews, there is only one restroom, no mother-and-child rooms, and no ramps for visitors with reduced mobility. This could be critical for families with young children or individuals with special needs.
How to get there
The club is located at: Palm West Beach, Palm Jumeirah, Dubai. You can reach it in several ways:
- Taxi: The most convenient option; any driver knows the location of Palm West Beach.
- Palm Monorail: The nearest station is Al Ittihad Park, from which you’ll need to walk a short distance.
- Private Car: Parking areas are available nearby.
Alternatives at Palm West Beach: A comparison with competitors
Palm West Beach offers a wide range of beach clubs, and the choice depends on your goals. To help you navigate your options, we’ve compared The 305 with two other popular venues, each with a completely different concept.
| Criterion | The 305 | Nikki Beach Dubai | Riva Beach |
|---|---|---|---|
| Target Audience | Young adults, couples (18-35) | VIP clientele, young adults | Families, couples (30+) |
| Atmosphere | Relaxed "Miami party" | Glamorous, energetic | Calm, family-friendly |
| Key Offering | "Instagrammable" design, cocktails | Legendary brunches, DJ sets | Water sports, kids' club |
| Price Segment | Mid-range / Above mid-range | Premium / Luxury | Mid-range |
| Key Advantage | Unique visual concept | Brand reputation, event scale | Family-friendly facilities |
Choose The 305 if you're looking for photogenic vibes and a relaxed party atmosphere.
Choose Nikki Beach if you crave glamour and large-scale events.
Choose Riva Beach if you're vacationing with family and children.
Our verdict: Is The 305 worth your time and money?
So what exactly is The 305? It's a story about a beautiful dream that has collided with Dubai's reality. A place where a bright, flawless idea coexists with not always perfect execution.
Strengths:
- Unique aesthetics: The perfect spot for creating vibrant, memorable photos.
- Excellent location: The prestigious Palm West Beach promenade with stunning views.
- Pleasant atmosphere: Relaxed, stylish, and free of unnecessary pretension.
- Delicious cuisine: The menu fully aligns with the concept and receives mostly positive feedback.
Weaknesses:
- Service with a dash of luck: You might wait for a waiter longer than you’d wait for sunset, and the level of attentiveness doesn’t always match the prices on the menu.
- Worn-out infrastructure: Chipped tiles in “that very” pool and just one restroom for everyone—these details can easily dampen the overall experience.
- Surprises on the bill: The risk of encountering a mistake or an “accidental” markup is quite real. Be sure to check your bill right at the cashier.
Who should come here?
The 305 is a power spot for visual enthusiasts—those for whom perfect content and ambiance matter more than flawless service. If you’re willing to overlook a slow-serving waiter in exchange for a photo that’ll rack up hundreds of likes, you’ll definitely love it here. But if comfort and impeccably trained staff are non-negotiable for you, you might want to look elsewhere. So, what’s more important to you: the perfect Instagram shot or the perfect service? The answer to this question will determine whether The 305 becomes your very own slice of Miami in Dubai.
Comments